Life Across Cities is a free life game in the browser. Players grow up, work, party and fall in love in Lagos, Accra, Nairobi, Johannesburg, Addis Ababa, Harare, London, Houston, Toronto, New York, Mumbai, Manila and Vancouver, and they walk past billboards on every street. A board can carry your picture for the days you book.
Your picture on one named board in the city you choose, for seven days (UTC), and no other advertiser on that board those days.
A screenshot when it goes up, and a short report at the end with the numbers the game counted for your board.
A person checks every ad before it shows. We refuse what is on the list below.
No promised number of views, clicks or sales: the game is new, and we only tell you what we counted.
Prices
US$20
one named board for seven days, the same in all 13 cities
Package
Per week
One named board
US$20
Three named boards in one city
US$50
A whole city (when every board there is free)
US$15 a board
One board in each of the 13 cities
US$195
Founding offer. The first ten paid single-board bookings get 14 days for US$20. One per business, not with a package. If you like, your business's name goes on a thank-you page for our founding advertisers.
Invoices are in US dollars (or Canadian dollars), with the amount in your currency shown for information. Prices stay as they are until the game has counted board views for 28 days; after that they are reviewed every four weeks, change only at renewal, by at most a quarter, with 14 days' notice.
The boards
City
Boards
Whole city a week
Lagos
7
US$105
Accra
10
US$150
Nairobi
8
US$120
Johannesburg
8
US$120
Addis Ababa
10
US$150
Harare
10
US$150
London
6
US$90
Houston
9
US$135
Toronto
7
US$105
New York
9
US$135
Mumbai
8
US$120
Manila
7
US$105
Vancouver
8
US$120
Your picture: twice as wide as it is tall (1024 by 512 is right), PNG, JPEG or WebP, with words big enough to read on a phone.
What we count, and what we do not
A view is your board wholly on a player's screen, facing them and at least 8% of the screen's width, while they are out on the street with no menu or card over it, for two seconds without a break. The same board counts again on that phone only after ten minutes. We do not test whether a building stands in front of it: the count is "on the screen".
Reach is the first view of your board on a browser that day (days are UTC). Added up over days or boards, it is not a number of people.
Ad views are views in which your own picture had been on the board for the whole two seconds, during your booking. The sample page is never counted.
Counts are by city, board and UTC day. Nothing about the players is collected: no names, no numbers for a person or a phone. Players who stop counting on their phone, and older browsers that cannot count safely, are not counted.
These are the game's own counts, not an audited measurement. Before the counting has run, we have no audience numbers to give you, and we will not make any up.
What we refuse
Betting, casino and lottery; adult content and sex work; crypto tokens, forex signals, "investment" schemes, unlicensed loans and pyramid schemes; alcohol during launch; tobacco and vapes; political parties, candidates and religious campaigns; visa or immigration guarantees; weapons; medicines and miracle cures; real people without their consent, trademarks you are not allowed to use, or copied art; and any ad without a real business name, a working website or page and a contact.
Where your country or the players' country requires an advertising approval (Nigeria's ARCON vetting, for example), we need to see it before your board goes up.
How to book
Email [email protected] with your business name, its website or page, the city and board (or package), the dates, and your picture.
We reply within two days. Your picture is checked first: we take payment only for an ad we have approved.
Then we send an invoice (card through Stripe, PayPal, or Interac e-Transfer in Canada), and you pay it.
Once it is paid, your board goes up on the first booked day, and you get the screenshot.
We can take an ad down at any time if it breaks these rules or the law; you get the unused days back.